Why dataviz matters
Data visualisation turns data into decisions and products. Organisations should be using dataviz to maximise the value of their data, both within the organisation and for their users.
Data Insights
Reports, decks and dashboards that fuel data-driven decisions. 19× more likely to be profitable Intensive users of embedded analytics are 19 times more likely to be profitable. McKinsey [REPORT, YEAR]Data Experiences
Dashboards and personalisation that customers pay for. 71% expect personalisation 71% of consumers expect companies to deliver personalised interactions. McKinsey [REPORT, YEAR]The problem
One in six people live with a significant disability (World Health Organization, 2022), and many of them can't use today's charts. UK public sector regulations and the European Accessibility Act now cover data experiences, yet automated tools find only 30–40% of accessibility issues (UK Government Digital Service).
Dataviz for all points, with humans at the heart.
What Visible Data does
Visible Data helps teams fix that today, with hands-on dataviz workshops for teams, in person or remote, and expert accessibility reviews of reports, dashboards and data products. Its first customer is a government agency in Ireland.
What's next
The company is building Pier, an accessible data communication coach. Pier will recommend the right chart, build accessibility checks into every step and keep charts on-brand. Its knowledge base already maps 85 charts across 35 fundamental chart types.
What it believes
“All tech is political. From the metal extracted to run code, the authors writing code and the power generated to cool the metal. Raise that by magnitudes for data.”