Data Ethics and our T&Cs
All tech is political. From the metal extracted to run code, the authors writing code and the power generated to cool the metal. Raise that by magnitudes for data.
This page provides information about our ethics and businesses practices.
Data Ethics
B Corp Pending
Visible Data launched in March 2026 and has Pending B Corp status as our business is less than 12 months old.
GenAI Policy
Whilst we make use of AI tools within our knowledgebase and code generation, we are opposed to the use of generative AI as a replacement for creative human endeavour or art. Materially this means we have the following rules for AI usage within the business.
We do not use AI to generate images. Instead, we currently license imagery from services including Canva.com, Flaticon.com and others. We are particularly opposed to the generation of single-use imagery as it is clearly a form of e-waste.
We do not use AI avatar services. Recorded training materials integrated into Pier and offered in our other services that include human faces and voices do not use avatars. Note that this does not exclude Augmentative and Alternative Communication (AAC) technologies, such as a nonverbal colleague using speech to text.
We ensure our own algorithms and data science methodologies are built taking into account Fairness, Accountability and Transparency.
Licensed images
Visible Data uses images from flaticon.com and have purchases licenses for these images.
Privacy Policy
We have a dedicated privacy policy from the termly.io service which is available here: visibledata.io/privacy-policy.
Terms and Conditions
Visible Data Ltd is registered in England and Wales. Company No: 10489177