Locking in Our Mission: Updating Our Articles for B Corp Pending

We have officially updated our Articles of Association at Companies House, legally binding our commitment to accessibility, data ethics, and human-first AI governance.
announcement
b-corp
Author

Charlotte Jane Hadley

Published

May 28, 2026

We’re fundamentally a purpose-driven business. In the tech world it’s not enough to simply state that, it requires commitment and action. We believe that B Corp certification is an important component of locking in our purpose, and today we started our path to B Corp Pending by making a legally binding commitment.

Following a special resolution passed by our members, our updated Articles of Association have been officially registered at Companies House for GPCDS Labs Ltd (Company Number 17075005, trading as Visible Data).

Public Transparency: You can view our official, public filing directly on the Companies House Registry.

This change to our constitutional DNA means our focus is not pure profit, we now have a legally binding requirement to create a material positive impact on our society and the environment.

Here is exactly what we have locked into our company’s legal framework.

Our New Strategic Objects

B Corp provide a standard boilerplate that we found to be insufficient, so we have tailored our legal objects as follows:

  • Digital Inclusion & Challenging Ableism: We have legally committed to actively promoting accessibility in all data outputs and directly challenging ableist standards in data tools. We will push our clients to include all humans in their visualizations by prioritizing accessible software solutions.

  • Advancing Data Ethics: We are bound to promote the humanization of data communication and empower our community of learners and clients.

  • Preservation of Human Livelihoods & Agency: We have committed to a default, exclusive use of human creators for creative content and data insights to preserve authentic human meaning and prioritize human artistic expression.

  • Design Integrity: We have legally rejected the use of deceptive patterns (as defined by the Deceptive Patterns project) and addictive patterns in our product design and marketing.

Hard Coding Our AI Governance

As an R&D-intensive software company, we believe AI should amplify human capability, not replace it. To ensure our technology aligns with our ethics, our Articles now enforce strict operational constraints:

  1. No AI Avatars: The company is strictly prohibited from using AI avatar services for audio or visual content.

  2. Minimum Generative AI Facing Clients: Any exceptional use of generative AI for client- or community-facing creative work must be isolated, explicitly declared, and limited to an absolute minimum.

  3. Internal Efficiency Only: We explicitly permit the use of AI for internal operational efficiency, technical code development, or administrative support—but only provided it does not displace human artistic expression.

Radically Transparent Accountability

To ensure we stick to these rules, our directors are now legally mandated to prepare and circulate an annual Impact Report. This will provide a balanced, comprehensive analysis of our impact on society and the environment, and it will explicitly include:

  • A “Human-Agency Ratio” summary.

  • An “Accessibility Audit” of our software recommendations.

  • A formal declaration of our adherence to ethical design standards.

By embedding these values directly into our legal structure at Companies House, we are ensuring that as Pier grows, our core mission remains uncompromised. We’re excited to take this major step toward B Corp Pending status and to continue building a workspace that puts humans first.